How Often Should You Moisturize?

Once or twice daily, especially right after washing — here's how to tailor it to your skin.
By Better Human Goods
1 min read

For most people, moisturizing once or twice a day works well — typically in the morning and after an evening shower or bath. The single best moment is right after washing, while skin is still slightly damp, because applying then helps trap the surface moisture rather than letting it evaporate away.

Beyond that, let your skin guide you. Drier skin and harsh weather call for more frequent or richer application; oilier skin may need less. The goal isn't a rigid schedule — it's keeping skin from getting to the tight, flaky, itchy stage. Watch how your skin feels and adjust. If you struggle with persistent dryness or a skin condition no matter what you do, a dermatologist can help pinpoint why. More in what is tallow skincare.

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